Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business


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These kind of movies are the epitome of branded entertainment.

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

They captivate the audience and establish an emotional connection with the company. Businesses can use this same concept without going to this extreme. How can you tell a story using the people and ideas that drive your brand to success? These videos work so well because they tug at your heart strings, and because their imminently relatable to most women.

The Hidden Growth of Content Marketing

In the clip above, Dove peels back the curtain and shares an important message that directly impacts their ideal customer: real, everyday women. This commercial started out as a simple campaign spot for Old Spice.

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But once it generated so much attention and success, the brand decided to continue this story. What followed was a series of videos developed in a Response campaign. Your business can use a similar approach to storytelling.

Test different things and see what clicks with your audience. Once you find the fit, capitalize on it and continue the story. Every marketing effort should start with clear goals. Do you want to increase purchases for a new product? Would you like to develop stronger brand awareness in a certain demographic? Take a moment to specifically outline the objectives and goals before moving forward. Set up a brainstorming session with your team and partners.

How Product Placement Works - Content Marketing Strategy

Enjoy this part of the process. When looking for a high-quality production team, make sure they have the following qualities:. The right company will help you out from start to finish. They also should have a process in place to help you identify key attributes of your company, brand and audience.


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Knowing who to target, and coming up with creative ideas to connect with them is hugely important to the success of your campaign. I was sitting on my couch, watching old-fashioned, over the air TV something I rarely do when I saw it. I looked up, and there it was. It was nearly perfect, in my humble opinion, anyways. Afterall, the commercial was made specifically for me, so it makes sense I thought […].

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

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    Product Placement and Branded Entertainment by Megan Hollis on Prezi

    This book is also available as an ebook. This book is also available for rent. Related Products. Ross Publishing. Those who are 'old school' do - because major media dollars and branded co-promotional marketing are not always needed to create a storyline about a brand in content. And the people we work with at the studios and at the TV sets? They call it Product Placement too. Learn More. Hollywood Branded is here to help ramp up your entertainment marketing strategies. Our Survey results show that consumers are more likely to view a placement more favorably if it is an authentic fit with the film or television show.

    And check out some of our other blogs that talk about best marketing practices for product placement and brand integration partnerships:. There is more to product placement and celebrity endorsement partnerships than you may think and we are here to help you become better educated about the key tactics to best fit your brand. Download our Product Placement Infographic today to start learning more!

    There's A Common Misconception About Product Placement Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. Here's The Difference of Product Placement And Brand Integration Product Placement and Brand Integration are an advertising and public relations technique used by companies to organically promote their products and services through appearances in film, television, music video or digital media.

    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
    Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

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